Swethaa Selvam
Swethaa Selvam
Fashion Designer & Illustrator
I am a passionate designer with experience and specialisation in couture. Designing embroideries and surface embellishments are my strongest suite. With recent experience in retail wear industry, I have designed for both sides of fashion.
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I am also a freelance creative content writer - writing stories, poems and even blogs. I constantly believing in learning, evolving and upgrading oneself. When I am not designing, I enjoy reading fiction and writing poetry.
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Work History
April 2021 - Present
The August Company
Head Designer
Designing retail fashion collections for all seasons, planning collection development, sampling and photoshoot
Developing the brand identity and brand aesthetics for guideline to be followed for all brand related creatives and designs
Writing content for collection and product descriptions for website
Sourcing products to influencers for shoot
Designing new creatives for website and marketing team
Training interns for design team
November 2019 - June 2020
Aisha Rao Atelier
Assistant Designer
Designing embroidery designs for fashion collections - lehengas, blouses, dupattas and sarees
Handling customers and customisation orders for special clients and designing unique embroideries as per request
Designing prints for the first ever print design collection in Photoshop
October 2019
Asian Designer Week FW19
Walked the ramp for the collection Stardust at Flickstree Asian Designer Week
Oct 2017Â - Oct 2018
Archana Rao label
Assistant Designer & Production Head
My job role involved with dealing with customers from taking orders and seeing it through the production to delivery. I work through short deadlines and i learnt to develop new embroideries and surface detailing. Worked along with Archana Rao for costumes for the "Mahanati" movie and few other movies.
Had a chance to learn about quality delivery and customer satisfaction. Understood the art of creating a commercial collection and the work that goes behind it.